Amazon was begun in 1994 in Seattle Washington by Jeff Bezos, and was initially little more than an online bookstore. From those humble beginnings, Amazon has become the largest online ecommerce retailer, and one of the most powerful brands in the world. Not only has it expanded its offerings of goods and services, but it also participates in the streaming video marketplace, the cloud computing marketplace, and most recently Amazon has entered into banking.
Amazon is the most valuable retailer in the world, having surpassed Wal-Mart back in 2015. It is also the fourth most valuable company in the world, topped only by Alphabet, Apple and Microsoft. Estimated monthly traffic: 435 Million visits.
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eBay is an online shopping site that’s best known for its auctions and consumer to consumer sales. It’s also extremely popular for online merchants to use as a sales channel. Founded in 1995, eBay has expanded to more than 20 countries, organizing the sale of products ranging from cars and vehicles to electronics and fashion, home and garden to sports and toys, and even business and industrial products. Estimated monthly traffic: 222 Million visits.
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Otto is a mail order and e-commerce company, selling a wide array of products from furniture and home appliances to fashion, sports material and electronics. Founded in Germany in 1949, Otto has expanded to more than 20 countries in Europe, Asia, and America acquiring multiple brands including the French company 3 Suisses. Having launched its online shop in 1995, Otto has become a key player for e-commerce in Germany and throughout Europe. Estimated monthly traffic: 41 Million visits.
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MediaMarkt is a German multinational chain of stores specialized in the retail of consumer electronics. Founded in 1979, MediaMarkt has expanded to multiple countries of Europe and through its online platform, to become the world’s second-largest chain of consumer electronics, behind the American company Best Buy. Estimated monthly traffic: 22 Million visits
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Lidl is a multinational discount supermarket chain from Germany, providing groceries as well as a diversified array of products and services. Founded in 1930 and focusing on discount markets since 1977, Lidl now operates more than 10,000 stores in almost every European country and in the United States. It has also greatly expanded online through its own e-commerce activities. Estimated monthly traffic: 22 Million visits
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Musikhaus Thomann is a company specialized in the retail of musical instruments, studio, lighting, and pro-audio equipment from multiple brands. Founded in 1954, Thomann has become widely known thanks to its large online e-commerce platform that is available in several European languages. Estimated monthly traffic: 20 Million visits
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Zalando is a German e-commerce company specialized in the online selling of fashion, shoes, beauty items, accessories, and sports items. Founded in 2008 by Rocket Internet, Zalando has expanded its operations to fifteen European countries and worldwide with spin-offs and subsidiary companies. Its largest shareholder is now the Swedish investment company Kinnevik. Estimated monthly traffic: 15 Million visits
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A German chain of electronics stores, Saturn sells household appliances, media, and home entertainment. With Media Markt it constitutes Media-Saturn Holding, owned by the German retail trade company Ceconomy.Saturn has developed online through e-commerce as well as abroad, with stores in Austria, Luxembourg, and Russia. Estimated monthly traffic: 13 Million visits
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Tchibo is a coffee products retailer and a chain cafés that feature shops for a variety of weekly-changing non-coffee products including clothing, household items, electronics, and electrical appliances. Selling its coffee around the world, Tchibo has also expanded online through to sells its diversified products as well as services such as travel, insurance, and mobile-phone contracts. Estimated monthly traffic: 11 Million visits
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Obi is a German multinational retailing company specialized in home improvement supplies. Founded in 1970, Obi is the largest chain of brick-and-mortar DIY stores in Germany and Europe, with presence in many European countries, selling tools, construction products, home and garden equipment, furniture and associated services.. Estimated monthly traffic: 10 Million visits
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